SEO SILO structure is creating website’s organizational structure, where related pages and blog posts are grouped together within a silo, and they are interconnected through a linking hierarchy. And results ranking higher on SERPs
In the world of search engine optimization (SEO), staying ahead of the competition and securing top rankings on search engine results pages (SERPs) is crucial for online success. One powerful strategy that can significantly impact your website’s visibility and organic traffic is implementing SEO silos. SEO silos are a strategic way of organizing your website’s content to enhance its relevance and improve search engine rankings.
In this blog, we will explore the concept of SEO silos, their benefits, and provide a step-by-step guide on how to create an effective silo structure.
What is silo structure in SEO?
In the context of SEO, a content silo refers to the organizational structure of a website, where related web pages and blog posts are grouped together within specific silos. These silos are interconnected through a hierarchical linking system.
Silo structure in SEO is a type of website architecture where you group, isolate, and interlink content about a keyword/keyphrase. It’s creating web content interlinked with each other and the best method for ranking difficult keywords fast
Just like a chapter in a book, a silo represents a group of themed or subject-specific content on your website. It makes easy for the search engine crawlers easy to navigate. And improves user experience for better understanding and finding what’s relevant topic to read. This is what SEO is all about and helps website rank fast even for the difficult keywords too.
Why Are They Important for SEO and Website Traffic Growth?
The main objective of implementing a content silo in SEO is to optimize a website’s visibility and search engine rankings by improving the crawling and understanding of its content. By organizing related topics into distinct clusters and establishing a cohesive linking structure, search engines can easily identify the main themes of the website, resulting in higher rankings for relevant search queries.
- It helps Google to find your pages
- It boosts rankings and builds page authority
- It creates a good user experience
Organizational structure:
SEO silos play a vital role in structuring a website’s content into well-defined and hierarchical sections based on specific themes or topics. This organization simplifies the crawling and comprehension process for search engines, resulting in improved rankings on search engine results pages.
“You save Search engine’s crwaling time, in return they reward your website by ranking higher.”
User experience:
When website visitors can easily find the content they are looking for, they are more likely to stay on the site longer and engage with the content. Which helps to reduce the bounce rate. By grouping and interlinking related content together, content silos help to create a better user experience and keep visitors on the website.
Keyword targeting:
Structured Content silos allow website owners to target specific keywords and phrases within each silo. This can help to improve the relevance of the content to search queries and boost the website’s ranking for those keywords.
Link building:
Content silos also facilitate link building within the website. By linking related pages and posts within each silo, website owners can create a strong internal linking structure that reinforces the main topics of the website and helps search engines understand the content better.
Usually all the relevant long- tailed keyphrase are linked to main topics short tailed keyphrases
“Link juice” refers to the transfer of authority that occurs when a webpage in a hierarchical structure receives a link from an external site. This crucial SEO concept underscores the importance of siloing for your website.
SEO Silo Example for Ranking higher on SERPS
Best Practices for SEO Silo for Ranking higher on SERPS
Creating a well-structured content silo in SEO requires careful planning and organization. It involves identifying the primary topics and subtopics covered by the website and establishing a coherent hierarchy of interconnected pages and posts. This strategic approach enhances the website’s authority, relevance, and overall performance in search engine rankings.
Let’s simplify it and make it easy to understand to implement effective SEO Silo.
Start with good keyword research
First understand what you want to rank for in SERPs. Then do proper research on Search Intent that the users are trying to get the answer for. Various sources are available for doing proper keyword research and finding the relevant one. Some of them are paid and some of them are free. As being SEO Expert I find easy taking help from Google Ads-keyword Planner which is one of the free and effective tools to do Keyword Research.
On the way of doing Keyword Research, you’ll have an idea on what other sub-topics are being searched. Which is related with your Keyword/ key phrase you want to rank for.
Break the topic into supporting pages
Break the sub-topics into long-tail keyword phrases. Then make a Pyramid Structured as show in above example of SEO Silo. Once you have well organized structure you are ready to go. You start writing blog/ content for each topic as per the content structure you have developed. It’s easy right?
And upon completion of each keyphrase don’t forget to link to the main Keywords/keyphrase you want to rank for.
Interlinking or Inbound among the SEO Silo Topics
Link related pages within each silo: Link each page within a silo to other pages within the same silo. This creates a clear and organized structure for both search engines and users.
Link between silos: Link related pages from different silos to each other. This helps to establish the relationships between different themes or topics on your website.
Use keyword-rich anchor text: Use descriptive and keyword-rich anchor text for all internal links. This helps to reinforce the relevance and importance of each page for its particular topic or theme.
Caution: Don’t keystuff because you have to link the topic. Try making it natural flow which you must have in prior writing blog. Irrelvant Keystuffing gives negative ranking by SERPs
Continue, Monitor and Analyze the SEO Silo effectiveness
With help of Google Console you can always get the idea whether your SEO Silo for structuring content is helping to rank you website or not. It takes time but certainly SEO Silos-best method for ranking difficult keywords fast.
Still want to take help?
I would always feel privilege to help out. As being SEO Consultant in London, I always thrive on doing research for the effective result oriented approach. I believe in sharing knowledge will increase knowledge more.
These video is definitely you must look at for effective SEO Silo structure for ranking higher in SERPS