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Case Study: Ranking “Kanchenjunga Base Camp Trek in Nepal” on Google’s First Page

Overview

This case study highlights the SEO strategy implemented for Visit Himalaya Treks to improve the ranking of the keyword “Kanchenjunga Base Camp Trek in Nepal.” When the project began, the target keyword was positioned on the fifth page of Google. Within three months, the campaign successfully achieved a first-page ranking globally through a structured, data-driven SEO approach.

Initial Assessment

The initial audit revealed several key challenges:

  • The site architecture lacked a logical hierarchy, making it difficult for search engines to understand the content structure.
  • The Domain Authority (DA) and Page Authority (PA) were significantly lower compared to top-ranking competitors.
  • The content was incomplete, unorganized, and missing critical user information.
  • The website lacked structured data and snippets, which competitors were leveraging to improve visibility.

SEO Strategy

1. Site Structure and SILO Development

The first step involved restructuring the website using a SILO architecture, grouping related pages and topics under a clear hierarchy. This approach improved both user navigation and crawlability for search engines.

2. Content Optimization

The main content for Kanchenjunga Base Camp Trek in Nepal was rewritten to be comprehensive, informative, and user-focused. Enhancements included:

  • Organizing content into clear sections (overview, itinerary, difficulty, cost, best season, and highlights).
  • Optimizing the keyword placement naturally throughout the content.
  • Incorporating optimized images, a video, and a route map to enrich user experience.
  • Adding structured snippets (via Google Tag Manager) for related queries such as:
    • Kanchenjunga Base Camp Trek Cost
    • Kanchenjunga Base Camp Trek Difficulty

After these improvements, the ranking moved up to the third page, but additional steps were needed to reach the top positions.

3. Authority Building and Backlink Strategy

To further enhance the site’s credibility, a backlink campaign was launched. High-quality backlinks were acquired from relevant travel and trekking websites, increasing the site’s Domain Authority. On-page improvements simultaneously strengthened Page Authority.

4. Long-Tail Keyword Expansion

A keyword gap analysis identified several low-competition, high-relevance long-tail keywords, including:

  • Kanchenjunga Base Camp Trek Difficulty
  • Kanchenjunga Base Camp Trek Cost
  • Best Season for Kanchenjunga Base Camp Trek
  • Attractions of Kanchenjunga Trek in Nepal
  • When Is the Best Time to Trek Kanchenjunga Base Camp?

Dedicated content was created for each of these topics and interlinked with the main page, building a strong topical cluster that reinforced the primary keyword’s authority.

Results

Within three months, the combination of on-page optimization, content restructuring, authority building, and structured data integration led to a major improvement in rankings. The target keyword “Kanchenjunga Base Camp Trek in Nepal” reached the first page of Google’s global search results.

Key Takeaways

  • Implementing a SILO structure enhances both user experience and crawl efficiency.
  • Content quality and completeness are critical for ranking competitive keywords.
  • Structured snippets improve visibility and click-through rates.
  • Long-tail keyword targeting helps establish topical authority and boosts the main keyword’s ranking.
  • A balanced approach between on-page and off-page SEO delivers sustainable results.

Through a combination of technical improvements, strategic content optimization, and effective link-building, Visit Himalaya Treks achieved a significant increase in search visibility and organic traffic for one of Nepal’s most competitive trekking keywords.