Skip to content
Home » Blog » A Comphrensive guide to Local SEO

A Comphrensive guide to Local SEO

Local SEO is practise of enhancing or increasing online visibility. It’s similar to organic SEO, but with an added geographical component for SEO optimization.

What is Local SEO

Local SEO (Search Engine Optimization) is the process of optimizing a business’s online presence to increase its visibility in local search results on search engines. Local SEO strategies are designed to improve a business’s ranking in the “Local Pack” or “Map Pack”. It is the section of the search results that displays a map and local business listings based on the user’s search query and location. Also you can see the reviews provided by users attached with it.

The implementation of different techniques constitutes Local SEO, including but not limited to, refining the website with relevant local keywords, setting up and enhancing a Google My Business profile, acquiring reviews from users, establishing local citations, and guaranteeing the uniformity of business data across the internet. The primary objective of Local SEO is to enable businesses to establish a connection with local customers and enhance in-person traffic to their brick-and-mortar establishments.

Facts about Local SEO

Google stats shows that 30% of all searches related to location out of total searches made by users.

  • Google reports states local search on a smartphone prompts 76% of individuals to visit a business within 24 hours, and 28% of those searches result in a purchase.
  • Google stats shows that 30% of all searches related to location out of total searches made by users.
  • A recent survey indicated that 61% of consumers conduct local searches daily.
  • Furthermore, during a local search, 82% of consumers read online reviews for businesses. And spends approximately 14 minutes before making a decision, according to a local SEO survey.
  • Google Maps is relied upon by 86% of people to locate a business.

How Google Determines Local Ranking

Relevance: How well does a business match the user’s search query?

Distance: How far is the business from the location term used in the search query?

Prominence: How popular or well-known is the business both online and offline? Google considers factors such as the number and quality of reviews, the number of citations (mentions of the business on other websites), and the overall online reputation of the business.

Consistency: How consistent is the business information across various online directories and platforms? Google looks for consistent information such as name, address, and phone number (NAP) to establish trust and accuracy.

How to make one for your business

Optimize Google My Business: Establish and optimize a Google My Business profile by providing precise and updated information about the business, such as its name, address, phone number, website, working hours, services, and photographs. Request customers to leave feedback on the Google My Business page.

Optimize website: Modify the website content for local keywords and phrases that customers commonly search for. Do proper Keyword Research on SERPS relevant to your business. Make sure that the website contains consistent and accurate information such as the business name, address, and phone number (NAP) on all web pages. Incorporate location-specific content, such as local news, events, and attractions, to the website.

Difference between Local SEO and Organic SEO

Regardless of difference, both of them focuses on optimizing online presence and works along.

Local SEO aims to enhance a business’s online presence in local search results for location-based queries such as “coffee shops near me” or “best pizza in Kathmandu, Nepal.” The primary objective of local SEO is to attract more customers to physical locations and includes tactics such as optimizing a Google My Business profile, creating local citations, and soliciting customer reviews.

In contrast, organic SEO focuses on improving a website’s visibility in non-location-specific search results for relevant keywords or topics. The main goal of organic SEO is to drive more website traffic and involves tactics such as optimizing website content for target keywords, building high-quality backlinks, and improving website usability and speed.

Found some difficulty then feel free to contact me. It would be my privilege to help you and assist you. Else if you are searching for SEO Expert in Kathmandu, Nepal don’t hesitate to contact me.

Leave a Reply

Your email address will not be published. Required fields are marked *