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What is Schema Markup and how do you implement it?

Schema Markup for SEO. What, why and how

Let’s Understand …. What is a Schema Markup?

Schema markup is a code that is added to a website to help search engines better understand the content and structure of the site. It’s a way of describing the information on a page using specific vocabulary from a standardized vocabulary called “”. 

We sort our files on the computer alphabetically so we can find the desired files easily in future, right? Exactly Schema is the same as on search engines so users can easily find the answers in the easiest possible way.

Benefits of Using Schema Markup

Does Schema Improve Your Search Rankings?

Why am I concerned about Schema Markup? Questions might pop out on your mind. Or why should I use structured data?

Because it’s positively correlated with better user experience resulting in increase in the website traffic.

Increased website traffic: By providing search engines with more information about a website, schema markup can improve search engine rankings, making it more likely that users will click on the link, resulting in increased website traffic. 

Improved brand recognition: Rich snippets that display a business’s logo or branding information can improve brand recognition and help build brand awareness. Better user experience: Schema markup can provide users with more information about a business, such as business hours, location, and reviews, which can improve the overall user experience. 

Increased conversions: By providing users with more information about a business, schema markup can increase the likelihood of a user taking a desired action, such as making a purchase or booking an appointment, resulting in increased conversions. 

Better local search results: For businesses with a physical location, schema markup can provide search engines with more information about the business, such as its address and phone number, which can result in better local search results.

Competitive advantage: Schema markup can give businesses a competitive advantage by making them more easily discoverable in search results, which can result in increased visibility and conversions. 

Improved credibility: Schema markup can help establish a business as a credible source of information, which can increase its trustworthiness in the eyes of both users and search engines.

What we see as humans

Organization schema: provides information about the organization such as name, logo, and contact information.


Person schema: provides information about a person, such as name, job title, and image. 


Product schema: provides information about a product, such as price, availability, and reviews. 


Recipe schema: provides information about a recipe, such as ingredients, cooking time, and calories.  


Local Business Schema: is used to provide search engines with information about a local business, such as its address, phone number, business hours, and location. This type of schema markup can help improve local search results for a business, making it easier for users to find information about the business in search engines. Local Business schema provides information about a local business, such as address, phone number, and business hours. 


FAQ Schema


There are lot more other Schema Markup, however most commonly used Schema’s in search engine are listed below

  • Sitelink
  • Organization Schema
  • Local Business
  • Product page
  • Job Listing
  • Event Page
  • Video Page
  • How To
  • FAQ
  • Article
  • Breadcrumb
  • Recipe

Implementation of Schema Markup in search engine

Microdata, RDFA and Json-LD are the 3 code languages that can be used to add schema markup to the web document. If you don’t understand the programming language don’t get stressed after hearing the coding language. It’s not that Scary. There are various sites where we can simply generate code for Schema Markup by inputting the information. Copy and Paste that’s all it takes.
We must only know how to keep the generated code in our website. Thanks to Google Tag Manager for making a simplified way to keep it.

Let’s get started with Steps on Implementing

Step 1

Visit Merkle Website to Generate Code to implement in website

and click the drop down to select the type of markup you want to use it for your website


After filling up the information copy the code provided by Merkle and after that you have to paste the generated code in your website. You could ask your programmer to keep in website. Or in wordpress there are plugins available to keep the code. Another best option is to user Google Tag Manager to keep the code.

Once keeping the code the Schema will be available in search engines.


Follow the above steps mentioned, it’s an easy one. However if you find it difficult or want any help in SEO Optimizations you could always seek for help from SEO Expert or SEO Consultant.

Tag Manager for Schema Markup

Below is the turioal on how to generate Schema Markup and use Google Tag Manager for implementing on website. In the end it shows how you can validate the code kept in your website.

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